Corner `Em
Place smaller countertop displays of common consumable products (cleaners, media, printer ink etc.) in strategic positions where your customers often stand or wait for customer support. This way, as your customer waits, an inexpensive consumable product can catch their eye and hopefully make it into their bag. You will move more product if it is located where people can quickly and easily pick it up and read the label, rather than if it is on a shelf behind the checkout counter.
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More Tips:
Tomauri's Merchandising Programs
Click here to find out how Tomauri can help you improve your retail store's layout and design
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In-Store Signage
It is important to consistently update your signage. Signage alerts your customer to the product lines you carry, provides brand recognition and is essentially the best way to communicate with your market!
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Eye-Level Displays
Surveys have shown that the highest percentage of sales comes from the shelf located just below eye-level. Don’t just simply display the same merchandise in rows on eye-level shelves – maximize their use!
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Relocate It!
Before you discount the product in order to sell it more quickly, simply relocate it – it’s remarkable what a new location can do for the sale of a product.
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Don’t Crowd
Don’t overcrowd the merchandise; customers will generally not be interested in sifting through masses of products in order to find what they were initially looking for.
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Think Like Your Customer
It is important to become a valuable partner to your customer, instead of simply being one of their suppliers. The stronger the relationship; the more likely the customer will be to continue conducting business with your company.
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Corner `Em
Place smaller countertop displays of common consumable products (cleaners, media, printer ink etc.) in strategic positions where your customers often stand or wait for customer support
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Get the Most Out of Your Space
Locate items with a high profit per foot in the front and on the right side of your store; customers are more likely to walk in this direction after entering the store.
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Change It Up!
Window shoppers spend an average of 10 seconds passing by your window, thus making it important to grab their attention right away.
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Product Placement
Have the right products in the right places. Allow sections to have a brand or specific product focus.
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Shop Around You Own Store!
Put Yourself in the Shoes of your own Customers. View Displays, Windows and Signage from their Perspectives and Shop Around Your Own Store!
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Hold a Draw to Gather Information
Hold a draw or contest to highlight a new product in your store -- a cheap and easy way to gather important information regarding your customers!
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Add-On those Sales
What to have at the right place at the right time! When there's selling in they air, add on a bit more to strengthen your units per transaction.
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Be Original!
Give Your Store An Original Look -- Your customers will thank you endlessly by coming back again and again, so treat them well and don't bore their senses!
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Cross-Merchandising is Key
Make a point in finding complimentary products and place them together! Encourage your customers to get the full solution from YOU!
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The Design Principles to Remember in Merchandising Display
Understanding the Principles of Design when merchandising your displays will help you make decisions that will in turn make you money!
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